Today people have multiple intelligences inevitably have access to the media. They net6membaca books or newspapers, listening to radio, watch television, or other mass media. However, there is no guarantee that being smart also has the intelligence of media (media literacy).
The development of information and communication technology brings convenience to anyone studying the science and knowledge of the mass media. Media such as library collections and visual readings can be taken home to home. No wonder if we could develop intelligence through access to the media. For example, a child who is not attending school in Jakarta to master the English language with no known parents! Inquired have inquired, the special child is often watch Western movies on television. He is bright thanks to television.
Consider the media as a source of useful information solely to plunge the people into pools which reduce the quality of life. It can not be denied that many media products not in accordance with the values sosietal that will be built, such as an invitation to the hedonist lifestyle, pornography and porno-action, aggressiveness, bullying, politicking, and other construction with a hidden agenda. Many people do impressions of persuasion to the audience through a "pretty" in the media, but actually have intentions that are less good. The ads invite click amazed scattered, but actually invites us to smoke.
On the other hand, consider the media as something that must be removed also removes the opportunity to hone our multiple intelligences (multiple intelligences). Howard Gardner (1999), proposed definition of intelligence that is a potential biopsikologis to process information that can be activated in a cultural setting to solve problems or create products which is a value within a culture. It is clear that the intellect can be sharpened through the media. Thus denying the media is an unwise action.
Seeing the fact that the media has two opposite sides that raises a problem, how we respond and deal with the reality of the media so that we can optimize the role of media in the grow and develop our intelligence?
Intelligence of media
The availability of media that exist everywhere (Omnipresent), the power of the media that have the potential to change attitudes, beliefs values, and behaviors (omnipotent) in combination with the tendency of society to consume a variety of media (omnivorous) grow the culture media in society. Thus, the interaction of society and the media is inevitable. Although individuals trying to resist and avoid the media, he still did not escape the media shots. Because, the people to whom he interacted also consume media.
Thus, the intelligence of media become a necessity for every individual. Intelligence of media (media literacy) is an ability to access, analyze, evaluate, and produce communication in various forms through the media.
With the intelligence of media, individuals are able to manage messages in the media in order to equip themselves to face the reality of everyday life. Basically we are faced with two realities in our lives, that is the reality in the real world and reality in the media (Potter, Media Literacy, 2001).
The real world is a place where we make direct contact with other people, locations, and events. Most of us feel that the real world is very limited, so that we can not take all the experience and information. In order to gain experiences and information, we do browsing through the world media.
Therein lies the problem. Reality in the media, because it is not natural, very susceptible to distortion. Because the messages in the media is constructed, the messages are representations of reality that diboncengi the values and viewpoints, and each form of media using a unique set of rules to construct the messages. So, one must have a proficiency in dealing and consuming media.
Ironically, the mass media never gives media literacy education directly. Therefore, an intelligent audience to collect quality of media management and pengonstruksian message which in turn necessitates institutions spend more in the media. When the media becomes expensive launch costs, profit will become depleted. But this condition is not the only one implication. Readiness of basic resources is a problem for newly emerging media institutions in Indonesia. By doing so, to prepare people to face the era of information and interaction between nations needed social engineering aimed at forming a well-informed society without being blind media.
The development of information and communication technology brings convenience to anyone studying the science and knowledge of the mass media. Media such as library collections and visual readings can be taken home to home. No wonder if we could develop intelligence through access to the media. For example, a child who is not attending school in Jakarta to master the English language with no known parents! Inquired have inquired, the special child is often watch Western movies on television. He is bright thanks to television.
Consider the media as a source of useful information solely to plunge the people into pools which reduce the quality of life. It can not be denied that many media products not in accordance with the values sosietal that will be built, such as an invitation to the hedonist lifestyle, pornography and porno-action, aggressiveness, bullying, politicking, and other construction with a hidden agenda. Many people do impressions of persuasion to the audience through a "pretty" in the media, but actually have intentions that are less good. The ads invite click amazed scattered, but actually invites us to smoke.
On the other hand, consider the media as something that must be removed also removes the opportunity to hone our multiple intelligences (multiple intelligences). Howard Gardner (1999), proposed definition of intelligence that is a potential biopsikologis to process information that can be activated in a cultural setting to solve problems or create products which is a value within a culture. It is clear that the intellect can be sharpened through the media. Thus denying the media is an unwise action.
Seeing the fact that the media has two opposite sides that raises a problem, how we respond and deal with the reality of the media so that we can optimize the role of media in the grow and develop our intelligence?
Intelligence of media
The availability of media that exist everywhere (Omnipresent), the power of the media that have the potential to change attitudes, beliefs values, and behaviors (omnipotent) in combination with the tendency of society to consume a variety of media (omnivorous) grow the culture media in society. Thus, the interaction of society and the media is inevitable. Although individuals trying to resist and avoid the media, he still did not escape the media shots. Because, the people to whom he interacted also consume media.
Thus, the intelligence of media become a necessity for every individual. Intelligence of media (media literacy) is an ability to access, analyze, evaluate, and produce communication in various forms through the media.
With the intelligence of media, individuals are able to manage messages in the media in order to equip themselves to face the reality of everyday life. Basically we are faced with two realities in our lives, that is the reality in the real world and reality in the media (Potter, Media Literacy, 2001).
The real world is a place where we make direct contact with other people, locations, and events. Most of us feel that the real world is very limited, so that we can not take all the experience and information. In order to gain experiences and information, we do browsing through the world media.
Therein lies the problem. Reality in the media, because it is not natural, very susceptible to distortion. Because the messages in the media is constructed, the messages are representations of reality that diboncengi the values and viewpoints, and each form of media using a unique set of rules to construct the messages. So, one must have a proficiency in dealing and consuming media.
Ironically, the mass media never gives media literacy education directly. Therefore, an intelligent audience to collect quality of media management and pengonstruksian message which in turn necessitates institutions spend more in the media. When the media becomes expensive launch costs, profit will become depleted. But this condition is not the only one implication. Readiness of basic resources is a problem for newly emerging media institutions in Indonesia. By doing so, to prepare people to face the era of information and interaction between nations needed social engineering aimed at forming a well-informed society without being blind media.